Economic Intelligence is everywhere around us. No company can neglect environmental factors leading to threats and opportunities.

IC&M Environmental Analysis is pointing out environmental issues that are significant to your organization. IC&M will help you to collect information and to monitor your organization and evaluate impact of environmental effects and incorporate it into a strategy.

External Environmental Analysis

The IC&M External Environmental analysis issues that affect marketing strategy of the organization including socio-cultural factors, legal issues and market competition. External Environmental analysis is dealing between your organization and the External Environment in order to identify and understand changes that are happening outside. We are unveiling the changes as opportunities and threats. Opportunities are windows for growing your business while threats are challenging your action. Managers are committed to understand and get benefits from external opportunities and to be aware of threats that may result in success or failure.

Internal Environmental Analysis

The IC&M Internal Environmental analysis is about your organization's resources, competencies and capabilities. IC&M Experts will watch these factors inside your organization and will conduct in-depth analysis of its internal operations, culture, structure, human, physical resources and technologies.

Internal Environmental Analysis in opposite way of External Environmental Analysis should reveal the competitive position as well as relevant strengths and weaknesses of your organization. Strengths lead you to become expert in your business area while weaknesses lead you to lack expertise. Both Strengths and Weaknesses lead to understanding competitive advantages and disadvantages. The IC&M Internal Environmental will help you to optimize strengths and overcome weaknesses.